i-Search Engines

Measuring your returns on SEO investments is crucial. Google's PageRank feature in the toolbar can help estimate your site's importance in the Google index. You can perform a search on Google for the word "link:yoursite.com" to see how many back links your site has. This is a good indicator of how many sites are linked to your site.

One way to track the traffic to your site is to use Google Analytics. This tool allows you to see the traffic variables such as a) Absolute Unique Visitors, b) Page Views, c) Bounce Rates and d) Average Time Spent. In addition, you can also set conversion goals to determine how many of those leads converted to an effective sale (or some other action you describe), which is a key way to measure ROI. Tracking in helps you evaluate the efforts of your marketing strategy whether it is a PPC campaign, banner ads or natural SEO. Tracking also allows you to gain visibility into your end user's behavior and time spent on each page, which allows you to make a decision on where to place ads.