i-Search Engines

As we noted in the first section, PageRank is a value that Google gives to a page based on the number of links pointing to your site. So how do you get others to provide links to your site? You can try the following methods:

* Register with major search directories (Yahoo!, OpenDirectory, MSN)

* Send press releases about your product or idea that generates free links

* Hire an expert to write something positive about your product and publish in an industry newsletter, magazine or a local newspaper

* Ask to be a featured or sponsored client in a major portal site

* Ask employees to mention you and your products

* Enlist in a local library's site

* Make reciprocal link requests

* Mention your site in major Blogging sites, Yahoo! Answers and Google Groups

* Respond to blogs or queries in Yahoo! Answers (just don't over-do it)

* Syndicate your content through external RSS feeds to different sites

* Use announcement sites like URLwire to announce your site

* Consider ad campaigns through Google AdWords