First thing you want to do is spend a little time on your website looking over the products and services you offer. Then, take a few of the product/service names or common words used to describe them and enter them in the keyword analysis tool you purchased. Depending on the quality of the tool, you will have the ability to see see if those terms are actually searched on using Google, AOL, MSN, Yahoo, etc. but more importantly, you will be able to see the following:
* Keyword data with and without plural versions
* Exact match keyword data (keyword entered exactly as you want)
* Keyword variation data (keyword that may include additional terms or variations)
* Predicted daily searches for the coming months