i-Search Engines

Once you have determined the keyword terms that you feel are appropriate for your site, ask yourself, "Self, do I have enough content on my site to support all of the keyword terms I have chose?". If the answer is "I think so" or "I don't know", then you probably don't know what the general rule of thumb is for keyword usage.

My personal "keyword selection rule of thumb", which by the way has not failed me yet, is to choose one keyword term or keyword phrase for each page that I have on my site. I don't generally focus a keyword term to the contact page or about us page but product service pages get the full treatment. So, does this mean that you can only target one phrase per page? No, if you are clever enough, you can get two or three variations included as well - see example below.

Example:

I have a product page dedicated to selling Gourmet Coffee from around the world. My obvious keyword term is "gourmet coffee" but I also know that my coffee is organic, fair trade and shade grown. So, if my keyword research showed that those other terms used in conjunction with "coffee" products searches, I could create a title that to that page that read something like this, "Organic Shade Grown Fair Trade Gourmet Coffee". It may be a bit of a mouthful but know I have the following keyword terms that I can get rankings for without looking like I am stuffing my page with keywords:

* organic coffee

* shade grown coffee

* fair trade coffee

* gourmet coffee

* shade grown organic coffee

So, select the keyword terms you want but don't over-do-it on the product/service page unless you can incorporate multiple keywords like I did above.