(PPC) Pay-Per-Click Ads

PPC is the easiest way to get traffic to your website instantly. The only problem is you need money to invest in this method. You bid on keywords that are relevant to your product or service. They appear in the SERPs and you pay every time someone clicks on your ad. You can't just bid on any keyword though. You'll want to make sure that you target the right market so that your visitors convert to customers. Google Adwords is by far the most popular PPC advertiser which also makes it the most expensive.