Playing in the Sandbox...

Your website will get stuck in a temporary location that dubbed} "the sandbox". Even [though your website may be really] healthily linked to, liked, and laid out - it just won't appear on Google until it has been around long enough for Google to think that your website is not a spam-site.

The duration your website spends in the sandbox depends on many aspects and Google isn't giving out the details. The vital thing to bear in mind is that web marketing is a lasting effort. There are no magic pills your web site can take to defeat the search engines. Google does its best to ensure that searchers are provided with the best search results. Making your website go through the sandbox is Google's way of meeting surfers needs and retaining their position as the best search engine.