Be sure to spell-check, check, and recheck everything before you start. Spell-checkers won't pick up misspelled "works" if that word is also in the dictionary. The information prepared for each page on the site to be indexed should include:
* URL
* Page title
* 7-word, 10-word, 20-word, 25-word, 50-word, and 100-word descriptions for the page (different engines allow different lengths of description)
* List of keywords for each page (based on the master keyword list you generated in the last)
* Description of the ideal audience for the site
* Category and subcategory you should be listed under for the different directories you plan to submit to
* Contact information:
o Company name
o Contact name
o E-mail address
o Company address
o Telephone and fax numbers