i-Search Engines

If local traffic is important to your business you should look at submitting to the regional categories found on most directories. When choosing categories you want to pick one (or two if the directory permits you to do so) that consistently gets listed near the top of results for popular searches and that accurately represents your Web site.

Submitting your site to the wrong category could mean a minimal increase in traffic if no one thinks to look for you in the category you submitted to. Also, your site might not be added if you select an inappropriate category. You can also look at where your competitors are listed in the directory for an indication on where you should be focusing your efforts.

Your site's ranking in a directory depends on the information you provide the directory in the submission form. As such, it is critical that you review each directory's submission procedure and tips. Compared to a search engine, you will be asked for much more information when submitting to a directory. The title, description, and any other information you give them during submission are what is used to rank your site.

The keyword research you performed for optimizing your Web site is every bit as important when it comes to directories. You must use your important keyword phrases when filling out the directory submission forms.