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If your company decides to attend a tradeshow, you will want your trip to be worth it. It’s a big cost to go to a tradeshow, but you get big returns if you grab the attention of the right customers. You can do that by having a solid tradeshow display. A really good one can have people crowding around your booth and learning all about your company. A poor tradeshow display can be a blow to your company. It’s up to you to make sure you have success with a tradeshow display.
What to Look For in Tradeshow Signs
There are specific guidelines your tradeshow show needs to meet to make it effective. For instance, you don’t want your message to be muddled, so your sign needs your company logo as well as basic information for customers. What products do you offer? How can you help them? When you choose a font, color palette or other design element go for color and
clarity above all. Look for colors that emphasize what you want to make your presentation look classy. Nothing too bright or too outrageous is the way to go.
Avoid These Mistakes of Over-Eager Tradeshow Displays
When making tradeshow displays remember to take it easy. Many companies who create a display for the first time try to be too flashy with too much information. This makes it hard for potential customers to follow your message. Don’t give people eyestrain, give them something easy to look at. This especially applies to fonts. Stick with basics Time Roman or Courier instead of something too ornate and hard to comprehend. You may think you are making a big splash for your company, but if potential customers are turned off by your display, you’ve made a big mistake.
Displays That Stay With You
With so many tradeshows to attend, your company should consider having a portable display to keep for years and take everywhere. But you need to make sure that display contains information that will last, like your company’s name, logo and main product. You can add the latest and greatest information easier if the basics remain the same. You only have to rework the display if you rework the entire company.
Remember how the tradeshow display works alongside your goals. Educate the consumer, get your message out and that impression you make on them will reap rewards in the future.

Expandasign, an industry leader in Denver outdoor advertising, offers products such as portable displays and Denver event signs. We specialize in products for portable trade show displays, beach flags, range dividers, point-of-sale promotions and events.