Expert Phenomenon

Use the "Expert Phenomenon"

This means to attach yourself to other experts if you aren't of "expert" status yet. If you have already established yourself as a credible source-- great, you can announce that in a news story, article, or write a blog. There are tons of ways to generate publicity online and offline, but what will get your internet business high in the rankings online is newsworthy events. Is there a local event you can speak at that has an online newsletter? Recognition in an online newsletter as a panel speaker would show up in the search engines.

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