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It’s not long since rose wine was regarded as unfashionable and unsophisticated, with the ultimate social no-no being taking a bottle of rosé to a party or celebration. Today, things are altogether different. According to the trade journal Off Licence News, sales in the year to February 2008 have increased by 29% and rosé wine now accounts for 8% of all wine sales compared to 1% ten years ago. And it’s not just here in the UK where we are proud rosé drinkers. Sales of rosé wine in France have outstripped those of white wine for the first time.