google advertising

4. Use Google AdWords

One great way to generate traffic is to simply pay for it. Since Google pretty much dominates the PPC market, you want to focus your ad campaign effort on using Google AdWords. Google's AdWords Network not only includes Google's site, but also About.com, The New York Times, InfoSpace, Business.com, Lycos and a few others. So paying per click (PPC) on Google AdWords allows your ad to be featured on all the sites that are part of the Google network. Keep in mind that in most PPC systems, the top bid gets the top position.

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