i-Search Engines

2. SEO requires competition and niche thinking. If you are writing about the DeBeers lawsuit, you can bet that there will be a plethora of articles and websites dedicated to the same topic. While you may have some strong competition for the most commonly used keywords and phrases, make sure you also bolster your article or site with some rarer ones that the majority of your competition will not think about: the niche words. Thus, address the needs of the commercial diamond users at least in passing while offering information to the private consumer front and center.