i-Search Engines

Create a narrow targeted keywords list that you think identifies your site properly. Check Yahoo's Overture (searchmarketing.yahoo.com) or WordTracker (www.wordtracker.com) for ideas on selecting keywords. You can find out the effectiveness of your keywords. In WordTracker for instance, you can input your keyword to see how often people have searched for it. It also tells you how often a term is searched and how many pages appear for that term.