i-Search Engines

Be sure to spell-check, check, and recheck everything before you start. Spell-checkers won't pick up misspelled "works" if that word is also in the dictionary. The information prepared for each page on the site to be indexed should include:

* URL
* Page title
* 7-word, 10-word, 20-word, 25-word, 50-word, and 100-word descriptions for the page (different engines allow different lengths of description)
* List of keywords for each page (based on the master keyword list you generated in the last)
* Description of the ideal audience for the site

Keep in mind that link popularity is good, but link popularity from quality sites is better. Details on finding pertinent link sites, requesting links, and having your link stand out are. This is a time-consuming task, but it will benefit you in the end. Link popularity is becoming more and more important among the major search engines, including the mighty Google and Yahoo! search providers.