i-Search Engines

Keep in mind that link popularity is good, but link popularity from quality sites is better. Details on finding pertinent link sites, requesting links, and having your link stand out are. This is a time-consuming task, but it will benefit you in the end. Link popularity is becoming more and more important among the major search engines, including the mighty Google and Yahoo! search providers.

As we noted in the first section, PageRank is a value that Google gives to a page based on the number of links pointing to your site. So how do you get others to provide links to your site? You can try the following methods:

* Register with major search directories (Yahoo!, OpenDirectory, MSN)

* Send press releases about your product or idea that generates free links

* Hire an expert to write something positive about your product and publish in an industry newsletter, magazine or a local newspaper

Search engine link building will increase your PR but you need to be careful when you do this. Some link building sites will actually damage your PR. You need to get quality links from websites that are well established and have a good PR themselves. Good links to your site tell the search engines that there is valuable information on your site and will rank you better for it.