major search engines

3) Optimizing for every possible search engine

We've all seen the Ask commercials demonstrating how much more user friendly their search is. But, a commercial is one thing and reality is another.

It's really a matter of optimizing for the big three (Google, Yahoo, and MSN) and letting everything else fall where it may.

If you have a website that is well designed and content rich, it is sure to please almost all major search engines. What's more, you are likely to build a significant portfolio of search terms where different terms attract traffic from different search engines.

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