i-Search Engines

1. Keyword density is an important component for SEO. Although not the one nail on which to hang your hat, the more desirable keywords your article contains, the better off you will be and the more visitors search engines will send your way. In other words, if you are writing about the importance of SEO and do not use this term until your final sentence, the odds are good that you have missed the boat.

Create a narrow targeted keywords list that you think identifies your site properly. Check Yahoo's Overture (searchmarketing.yahoo.com) or WordTracker (www.wordtracker.com) for ideas on selecting keywords. You can find out the effectiveness of your keywords. In WordTracker for instance, you can input your keyword to see how often people have searched for it. It also tells you how often a term is searched and how many pages appear for that term.