i-Search Engines

A number of articles and white papers have been written on this topic. Before the days of Google and Web 2.0 there was little attention paid to the topic of Search Engine Optimization (SEO). In the early days of the Internet Era you could get a site listed on Yahoo! or Altavista by merely submitting it. As long as it wasn't too complicated for search engines to understand you could get your site listed within 2 to 3 days. But Yahoo!

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

SEO- To improve the quality and quantity of your traffic you need to do well in the search engines. Most search engines assign a page rank(PR) which tells them the quality of your content and thus where to place you in the results. Inserting relevant keywords into your website's content as much as possible without compromising the integrity of the site will increase your pagerank. I recommend going to the advertiser's website to find out how they assign PR so that you know what to improve.