Are your prospects intrigued and easily guided toward a conversion goal? They should be.
Eighty % (or more) of your customers (according to research*) will visit your site before they consider doing business with you. If your site is either poorly designed, badly organized, or cluttered, or features content that isn’t compelling, you will have trouble making successful conversions and may in fact damage your brand.
1. Marketing 101: Develop a powerful and compelling core message. “Say something, say it well, say it often.” Why should customers buy from you? Why should they even take a second glance? You need to build a powerful message that gets key points across without clutter … because clutter is what leads to abandonment. Although this is the essence of a successful branding and marketing campaign, you’d be surprised how many companies fail to grasp this concept.