Toot your own horn. Announce the news on your website with links to the press releases, articles, or mentions on others websites. Be conscious of your publicity stunts and purposely put yourself in the news if possible. Volunteer, highlight an event you speak at, offer articles to the local paper, and be sure to make a big deal about the launch of your internet business. Whatever you do, make sure you report it on your website. It really looks credible on to be linked to other articles on the web.
Search engine submission is how a webmaster submits a web site directly to a search engine. While Search Engine Submission is often seen as a way to promote a web site, it generally is not necessary. Because the major search engines like Google, Yahoo, and MSN use crawlers, bots, and spiders that eventually would find all by themselves most web sites on the Internet.